• Spotify is testing a new feature called token-enabled playlists, which will allow NFT owners to link their wallets and listen to music that has been handpicked for them.
• Fluf, Moonbirds, Kingship, and Overlord community members who own tokens may use the service during the trial phase.
• Apoorv Lathey from Liquidity protocols NFT lead developer posted a snapshot from the pilot outlining how users may access KINGSHIP’s selected playlist on Spotify.
Spotify Tests Token-Enabled Playlists
Online music streamer Spotify is now testing a new feature called token-enabled playlists. It will allow users who possess NFTs (Non-Fungible Tokens) to link their wallets and listen to music that has been handpicked for them. The pilot is only accessible to Android users in the United States, the United Kingdom, Germany, Australia, and New Zealand. Fluf, Moonbirds, Kingship, and Overlord community members who own tokens may use the service during its trial phase of three months.
Accessing Playlist with Wallets
Overlord x @Spotify also announced that owners of its lizard-themed Creepz NFT project might access its community-curated „Invasion“ soundtrack by connecting their Web3 wallets to Spotify. The NFT band Kingship from Universal Music Group also said it had developed a token-gated playlist for token owners which includes songs by artists such as Queen, Missy Elliott, Snoop Dogg and Led Zeppelin. Apoorv Lathey from Liquidity protocols NFT lead developer posted a snapshot from the pilot outlining how users may access KINGSHIP’s selected playlist on Spotify using Metamask, Trust Wallet, Rainbow Ledger Live or Zerion wallets.
Spotify Trial Phase
The curated playlists will be continuously updated during this trial period and only community members can access them using a unique URL provided by each individual project team member or platform provider respectively. A representative at Spotify claimed they often run tests in an attempt to enhance customer experience with some leading up to permanent implementation while others don’t make it past this stage; however how successful this trial proves itself remains yet unknown until further notice after completion of trial period in May 2021.
Advantages of Token Enabled Playlist
Token enabled playlists have numerous advantages as it allows fans direct access into exclusive musical content based on ownership of certain Non Fungible Tokens in addition to providing musicians with unique ways of engaging with audiences through various platforms such as Overlord x @Spotify & Kingship not forgetting giving listeners personalised experiences tailored specifically towards them due to data collected when linking wallet’s with services like Spotify & Google Music etc .
Conclusion
To conclude many projects are looking into integrating blockchain technology within traditional industries such as music streaming services which could potentially open up more doors in terms of monetisation opportunities for creators & entertainers alike in addition providing users with more control over their data whilst enhancing user experience through personalisation features made possible via integration of Non Fungible Tokens within existing systems; only time will tell whether we see wide spread adoption if these concepts succeed within initial trials like those currently being tested by Spotify amongst other providers associated with projects mentioned throughout this article!